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Brett Petersel
Community Manager
Social Media Strategist

Co-founder , AlleyWatch
Co-founder, The Community Manager
Formerly Mashable, The Next Web





Brett Petersel is a social innovator and recognized technology and communications expert for start-ups, celebrities and established companies around the world. As a pioneer of the social Web, Brett builds powerful brands, digital and live communities, and a passionate following of world-leading journalists, businesses, aspiring communicators and executives.

Hailed by The Huffington Post as a “visionary,” “one of the great business minds at Mashable, the bible of Social Media,” and named “the king of social” by Samsung at this year’s South by SouthWest (SXSW), Brett is constantly connecting people, testing and recommending technology, and always striving to improve the influence and impact of community.

As an active leader in New York’s tech-set, Brett is invited to speak around the world about Community, Events, Social Media and Music at conferences such as SXSW, Blog World & New Media Expo, TECHmunch, 140 Conference, and Internet Week, among others. Brett has been featured by The Huffington Post, We Are NY Tech, BizBash, Silicon Alley Insider and Business Insider, and contributes to Mashable, Limelight, and EventCoup.

With more than 10 years of combined experience in community management, public relations and promotions, events, and social media, Brett Petersel founded a number of business networking groups such as Lunch 2.0 (New York), NextWeb and Digital Somethings, and serves on the Advisory Boards of a number of Internet companies and start-ups, including WhoByYou and Girls in Tech.

Brett is also the co-founder of the TechKaraoke franchise, recently recognized by The Huffington Post as an “epic party… that illustrates what happens when the Interactive set cuts loose.” The event masterfully unites online and offline communities, extending value and entertainment beyond just “swapping business cards” at the industry’s most exciting conferences and corporate functions.

As a former K-12 schoolteacher who has taught mathematics, science and special education in the New York Public School system, Brett credits his background in education and passion for teaching for his success in building highly engaged, popular communities. He has also worked within the music industry for a number of artists and record labels, including Digital Hardcore Recordings and Atlantic Records.

Brett graduated from Long Island University’s C.W Post campus with both a BSE and MSE in elementary education and reading education respectively, and received an Advanced Marketing certificate from New York Institute of Technology.